A clear dual-service website
A calm, easy-to-navigate WordPress site that gives weddings and farewells equal space without making the experience feel divided.
Website proposal · 01 September 2026
Prepared for
Mackenzie Murphy
The Forever Edit
A thoughtful digital home for life's defining stories.
A refined WordPress website and connected client journey designed to make the business easy to discover, simple to manage and ready to grow.
The opportunity
One brand.
Two kinds of stories.
One calm experience.
The Forever Edit supports people at joyful beginnings and meaningful farewells. The website needs to respect both experiences, while still feeling like one clear, personal brand.
Our approach keeps the public experience elegant and uncluttered, then uses thoughtful automation behind the scenes to reduce bookings, reminders, payments and invoicing administration.
The agreed direction
An editorial style that lets the stories breathe.
The prototype establishes a warm, considered visual language: soft natural tones, generous space, expressive typography and two distinct service pathways.
the forever edit · prototype
Photography note All imagery shown in the prototype is indicative only. The finished website will use Mackenzie's professional photography and supplied event images — never AI-generated images.
Website foundations
What we will build.
A complete, manageable foundation with the essentials set up properly from the beginning, avoiding manual workarounds as the business grows.
Pages that build confidence
Home, Weddings, Farewells, About, Journal and Contact — with thoughtful pathways for people at very different moments in life.
A manageable publishing platform
A user-friendly WordPress backend so Mackenzie can add articles, checklists and updates without needing a developer each time.
Connected client enquiries
Contact forms, social links and clear enquiry pathways, with the structure ready for bookings, deposits and future expansion.
Search-friendly foundations
A Journal designed for useful articles and client guidance, giving the business a practical foundation for ongoing SEO.
Real, personal imagery
Photography supplied by Mackenzie will replace every prototype placeholder. No AI-generated imagery will be used in the finished website.
Connected client journey
Less administration.
More time for people.
The connected systems can be delivered with the website or added later. The website will be structured now so future additions do not require starting again.
01Booking
→Multiple appointment and event types
02Reminders
→Automated email and SMS communication
03Stripe
→Secure online deposits and payments
04Xero
→Connected invoicing and bookkeeping
05Feedback
Post-event follow-up and testimonials
Project journey
From approval
to launch.
Indicative delivery8–10 weeks
Timing begins once the deposit, content and required account access are available.
Approval & deposit
Confirm the scope, select a payment option and pay the 25% deposit.
Creative handover
Daniel works directly with Mackenzie to refine the visual direction, wording and user experience.
Content & photography
We organise the supplied photography, core copy, service details and social links.
Website build
We build the agreed WordPress pages, responsive layouts, Journal and enquiry pathways.
Connected systems
We configure bookings, reminders, Stripe payments and Xero integration when included.
Review, launch & handover
Mackenzie reviews the website, we complete agreed refinements, test the experience and launch.
The timeline is indicative and depends on timely feedback, final photography and access to WordPress, Stripe, Xero and booking-system accounts.
Investment
A complete foundation,
with room to grow.
All prices below exclude GST. The first year of website hosting is included when proceeding with The Beach Geek.
Project itemInvestment
WordPress websiteDesign, build, agreed pages and first year of hosting$4,500
Booking systemEvent types, scheduling, reminders and feedback workflow$1,500
Stripe payment integrationRequires an active customer-owned Stripe account$500
Xero integrationConnected payment and invoicing workflow$800
Recommended complete setupOne-off project investment$7,300
Payment options
Choose the pace that suits the business.
12 months
$456.25/month
- Project total
- $7,300
- 25% deposit
- $1,825
- Balance
- 12 instalments
18 months
$334.58/month*
- Extended-term total
- $8,030
- 25% deposit
- $2,007.50
- Balance
- 18 instalments
*Monthly figure is rounded; the final instalment may be adjusted by a few cents. Ongoing subscriptions, hardware and GST are not included in the payment-plan calculations.
Optional hardware
Reliable tools for
the day and the desk.
iPad or Android tablet
A portable, simple device for ceremonies and services, with reliable Bluetooth speaker connectivity.
Windows laptop or desktop
Recommended for comfortable WordPress content management, administration and connected systems.
Hardware is optional, quoted separately and payable upfront. Suitable device options will be researched before any purchase is recommended.
Ready when you are
Let's create a digital home that feels considered from the very first word.
Approval confirms the proposed direction and allows us to prepare the detailed project schedule and begin the creative handover with Daniel.
Approve this proposal ↗